What kind of statements are surveyors prohibited from using in advertising?

Surveyors are prohibited from using exaggerated or misleading statements in advertising because such practices can lead to a misrepresentation of their qualifications, capabilities, or the services they offer. This restriction is critical for maintaining professionalism and integrity in the surveying field. Misleading statements can damage the trust that clients and the public place in surveyors, which is fundamental to the credibility and reliability of the profession.

While truthful statements and comparative statements (which might offer an analysis of how one service measures against another) can be permissible if done accurately and appropriately, exaggerated claims can distort the perception of a surveyor's skills or services. The intent behind regulating advertising is to prevent consumer deception and uphold the ethical standards of the profession. Additionally, restricted statements typically refer to those that are legally prohibited or subject to specific regulations, which would not encompass the general prohibition against exaggeration or misleading information.